Whether it is a nifty keychain at a tradeshow or a freebie through the mail, promotional products can get people talking about a business. Although many companies offer branded products of some sort, they often feel like a blasé giveaway with little thought behind them. Rather than throwing money away on useless items, here are a few top tips to help you use branded products effectively.
Match the Product to Your Company
Choose an item that matches your consumer’s needs and target your audience’s demographic profile to select products which are most suitable. A family-friendly audience may appreciate a branded stuffed toy, while customers who work in an office can make better use of a notepad or a calendar. It is also effective to pick promotional items which reflect the service, or products, that your business offers. For example, if you own a retail company which focuses on fitness, sweatbands and water bottles are great items to provide. BrandRageous! offers promotional products Tampa consumers love and they have a wide selection available online.
Print On Demand
Print-on-demand services are a cost-effective alternative to print marketing campaigns and they can help you save money on overhead costs. At a fraction of the price, print-on-demand companies can help you create customized products to promote your business as and when needed. These third-party sellers can produce a wide range of branded items and they can fill orders quickly. From e-commerce businesses to artists and performers, anyone can benefit from print-on-demand services.
Choose the Right Design
Whichever product you decide on, the most important part is choosing the right design. Your information needs to be professional, clear, and concise. Make sure your logo is displayed clearly and your contact information is legible. Many people choose to hire a graphic designer to ensure the right measurements and specs are selected for the job. A professional can help you pick the best font and will ensure you achieve the look you are going for.
Go for Quality Over Quantity
Do not worry about pleasing everyone when it comes to using effective promotional products, it is more important to target the right groups of people. Targeting potential consumers and existing customers can help save you money on wasted goods. Going back to the earlier section about matching products to particular demographic profiles, do your research on your target market and reap the rewards. Spend some time on market research, or employ a consultant to do the job for you, and you can minimize potential losses.
Offering quality promotional products to existing customers can lead to repeat business. Mailing out light marketing material and customized swag to repeat customers will put you in the forefront of their mind. In turn, this will encourage them to do business with you in the future.
Spend More to Get More
Following on from the previous point, do not go for the cheapest option just to save money. Purchasing thousands of low-quality pens may seem like a good idea at the time, but they could put your company in a bad light. At best, they are forgettable and will be disposed of quickly. Make sure consumers associate your brand with quality and choose a higher-end product that is useful, memorable and durable.
