When you own a business, there will be a constant drive for growth so you can continue to attract customers and increase profits. This will always be there, especially if you are following your initial business plan. However, there may come a time when you believe you need to re-evaluate your position, you feel your business has plateaued, or you think it is time to step things up. Whatever the reason, you need to ensure that you are ready for the growth that is to come. It is all well and good to want to grow and increase your efforts to drive customers to your business, but there is a lot more to growing your business than increasing profits.