About FemFounder
A business editorial platform for women founders navigating the middle stage of growth.
What You’ll Find Here
Across long-form articles, category features, and a growing resource library, FemFounder explores how modern businesses grow through credibility, restraint, and intentional visibility.
The Lens Behind the Platform
FemFounder was founded by Kristin Marquet, whose work spans business growth, visibility, and cultural analysis.
Her broader work in luxury, culture, and media lives separately at kristinkmarquet.co. FemFounder applies that editorial perspective specifically to the realities of building and sustaining a business.
FemFounder is a place to slow the noise, sharpen perspective, and make better decisions about what comes next
FemFounder is a business editorial platform created for women founders who are past the early scramble and thinking more seriously about what comes next.
It speaks to the stage where momentum exists, but decisions feel heavier, where growth, visibility, and direction require discernment rather than speed.
Why FemFounder Exists
Much of the advice available to founders is designed for those just starting out or scaling fast to seven figures. FemFounder was built for the space in between.
The middle stage—roughly $50K to $300K in revenue—is where clarity matters most. It’s where founders are refining their positioning, making trade-offs, and deciding what deserves their time and attention.
FemFounder exists to support that stage with perspective, not pressure..