Hi, I’m Kristin—a passionate PR and branding expert with 17 years of experience. Throughout my career, I've had the privilege of interviewing more than 500 inspiring female founders. Each conversation revealed a common truth: the journey to success is built on countless small, intentional actions. Yet, despite all the inspiration, I saw a gap—a lack of clear, actionable guidance that helps new entrepreneurs translate their big ideas into tangible results.

The Evolution of FemFounder

FemFounder started as a celebration of women’s entrepreneurial spirit. It was a platform where remarkable stories were shared, and dreams were nurtured. However, as I connected with countless aspiring founders, I noticed that while inspiration is abundant, actionable, bite-sized strategies were in short supply. Many brilliant ideas were left to stall because they lacked a clear, step-by-step roadmap.

That realization set me on a mission: to transform the way early-stage female founders approach building their businesses. I envisioned a platform where every small move is valued—a place where every decision, no matter how minor, could spark measurable growth. And so, FemFounder evolved into FemFounder MicroCatalyst.

Our Vision

At FemFounder MicroCatalyst, we believe that success isn’t about making one giant leap—it’s about accumulating countless micro wins. Our vision is to empower every female entrepreneur to harness the power of intentional, micro-level actions that add up to transformative growth. We’re here to break down overwhelming challenges into clear, manageable steps, ensuring that every move you make drives you closer to your dreams.

My Journey

My background in PR and branding taught me the art of storytelling, but it also revealed a critical insight: strategy without action is just a story. Over the years, I’ve seen that true transformation comes when you couple inspiring ideas with practical, repeatable actions. This is what motivated me to create a system that empowers you with actionable steps—a system that’s designed for real-world challenges and measurable results.

Why FemFounder MicroCatalyst?

Because I know firsthand that every small move matters. I’ve witnessed the power of micro actions in my own career and in the journeys of the founders I’ve met. With FemFounder MicroCatalyst, you’re not just getting inspirational content—you’re gaining a strategic, practical blueprint for turning each deliberate step into lasting success.