For women building businesses—and lives of their own.

KRISTIN MARQUET
Founder & Editor, FemFounder

Business, style, beauty, and the things worth knowing when you're the one in charge.

WHAT FEMFOUNDER IS

FemFounder is an editorial platform for women building businesses, brands, careers, and lives on their own terms.

We cover the decisions, ideas, products, style, beauty, and everyday realities that matter when you're building something of your own.

Why it exists:

Because women shouldn't have to choose between being ambitious and having a life they love—and they shouldn't have to piece together advice for both from a dozen different places.

Style & Beauty for Female Founders, Women in Business, CEOs, and Executives:

What you wear. What you use. How you show up.

Style & Beauty

What a Strand of Pearls Knows

I grew up around jewelry the way some people grow up around music. My father and grandfather were fine jewelers, and the language of stones and settings was simply the language of the house.

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One Dress, Endless Ways to Wear It: The Case for the Infinity Dress

Most dresses ask you to commit: a neckline, a silhouette, an occasion. The Les Îles Caraïbes Infinity Dress from Wrap Up by VP does the opposite. It hands the decision back to you, every time you put it on.

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The Refined Accessory Edit: Three Pieces from Lolabean

There is a category of jewelry that photographs beautifully and stays in the box. This is not that. Lolabean has been handmaking dainty gold and silver pieces in a New York City studio since 2005; the line is built around what a woman actually reaches for on a Tuesday. Everything is made to order, in small batches, with genuine stones. Three pieces worth knowing.

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Business Advice for Female Founders, Women in Business, CEOs, and Executives:

What you need to know to build, lead, and grow.

Growth

The Founder Visibility Problem: Why Being Good at Your Business Isn’t Enough

There is frustration that comes with running a good business that nobody seems to know exists. You have satisfied clients. You have a strong product or service. You know your industry. You have put in the years. And yet, when opportunities arise, the names mentioned are often those who are simply better known.

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4 Ways To Make Your Online Business More Efficient

Running an online business sounds simple enough when you’re looking at it from the outside. No commute, no expensive shop premises, and the ability to work from pretty much anywhere with an internet connection.

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The Business Model That Looks Good But Limits Your Growth

There’s a version of a business that looks right from the outside. Revenue is coming in, clients are signing, and the brand feels established enough to be taken seriously.

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