By: Kayleigh Alexander - MicroStartups.org
Content is great for your business. It drives traffic to your website, sells the value of your brand, and converts visitors into customers. Repurposing blog posts is a way of producing brand new content quickly.
Below I’ve explained 3 great ways to repurpose blog posts, each of which adds immediate value to your business.
Recommended reading: 25 Ways To Improve Your Content Marketing & Get More Traffic
Make an ultimate guide from existing articles
Long-form content is excellent for SEO. Blog posts over 3,000 words are more likely to get shared on social media, earn backlinks, and appeal to Google. You can create long-form content by making a guide from your existing blog posts.
Drill down to the root of your business. Are you a content marketing website, a e-commerce brand, or a female geared creative agency?
Whatever your area is — that’s what you want to focus on.
Then, give yourself a broad title and use your existing content to thicken it out. I’ll show you how this works using content marketing as our example.
● Title: Content Marketing 101: The Ultimate Guide To Content That Converts
● Existing blog titles:
○ Why Pinterest Is The Best Marketing Tool
○ 5 Top Tips For Writing Content For Your Blog
○ How To Improve Your Blog Shares On Facebook
Add in every article relevant to content marketing and make each one a subheading. Then include a few new points for each one, so that the content isn’t duplicated. In no time at all you have an enormous mega-guide, giving you supercharged long-form content.
Turn your blog posts into a free eBook
It’s over a decade since Kindle was launched. Millions of units have been sold and billions of eBooks have been published with the device in mind. Kindle has had its time in the sun but people still love eBooks, especially free ones with specialist advice.
Turning your blog posts into a free book is not so different to making an ultimate guide. Group your articles around a title and create a larger resource. I’ll show you now:
● Title: An Expert Guide To Content Marketing
● Existing blog titles:
○ Why Instagram Is The Best Experiential Marketing Tool
○ 5 Reasons Niche Content Is Perfect For Your Business
○ How To Boost Your Business With Email Marketing
You add the “expert” flavor to your content by including quotes from your own business:
● Your Head of Marketing gives their rationale for Why Instagram Is The Best Experiential Marketing Tool
● Your Creative Director summarizes How To Boost Your Business With Email Marketing
● Your CEO includes one reason Niche Content Is Perfect For Your Business
Simple. Where it differs is in the value it adds to your business. Ultimate guides are great for SEO, eBooks are excellent as lead magnets. Lead magnets are a great way of driving customers to your business because they give them an incentive to do so – it’s a gift for their attention.
Overthink found HubSpot’s ten most lead magnets of 2017. Four of these were eBooks:
Once you’ve decided on your title, selected your blogs, and added the expert quotes, turning it all into a traffic-driving eBook is easy. Using a tool like Designrr allows you to create an eBook in minutes. Then add your eBook to your website and start getting more customers for your business using your repurposed content.
For more on lead magnets, check out the video below:
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Optimize for a niche audience
Niche audiences let you target quality over quantity. Narrow audiences are more responsive to topics angled to them. This is because they address their needs, not a general idea. This also makes them more receptive to sales promotion in your blogs. It’s simple enough to take an existing blog and optimize it for a niche audience.
Millennials are a great example of a niche that many marketers and brands want to appeal to right now.
I’ll start with those same titles:
● Why Pinterest Is The Best Marketing Tool
● 5 Top Tips For Writing Content For Your Blog
● How To Improve Your Blog Shares On Facebook
Now they become:
● Why You Should Use Pinterest To Market To Millennials
● 5 Content Writing Tips Designed For Millennials
● How To Reach More Millennials Through Facebook
Next you’ll need to optimize the content so it’s angled towards the topic of millennials. A quick way of doing this is to change references to “customers,” “audience,” or “readers” to millennials. This needs to be done naturally in order to show Google your blog isn’t a spam post, and you will obviously need to add in more data and research to show you understand the topic.
Add a couple of new subheadings so there’s some fresh content in your blog post. Use a software like Ubersuggest to give you ideas on what you include. You should also try Google’s People Also Ask:
After doing all this you’ll have a new blog post that’s niche focused and targeted to engaged readers.
Busy business owners don’t always have time to produce new content. By using these three tips you can turn your existing blog posts into a fresh asset. So go away and get repurposing!