Style & Beauty
What you wear, use, and return to.
Fashion, beauty, personal style, and the products worth keeping in rotation, edited with the same eye you bring to everything else.
The Beauty of Staying In: Gifts for a More Luxurious Evening
Beautiful body care, indulgent skincare, and a candle worth canceling plans for.
There is a kind of luxury in being finished for the day. The last email has been answered—or deliberately left until morning. The jewelry comes off. Nowhere else do you need to be.
FEMFOUNDER TESTED: The Everyday Makeup Edit: A Polished Look with Lotus Beauty
I’ve always preferred makeup that makes me look like myself, only a little more polished. I want my skin to look like skin, my eyes to have some definition, and just enough color on my lips and cheeks to make everything feel finished.
The Travel Outfit I Want to Wear Everywhere: Why I Love Zestt Organics
Soft organic cotton, beautifully understated silhouettes, and a travel scarf that makes getting dressed feel effortless.
I’ve become increasingly particular about what I wear, especially when I’m traveling (which isn’t too much anymore). I want clothing that feels comfortable without looking overly casual, pieces that work together with little thought, and fabrics I actually enjoy wearing.
The Earrings That Make Getting Dressed for Work—and Going Out—Feel Effortless
From understated pearls for the workday to sculptural gold for evenings, Astor & Orion offers two compelling reasons to rethink your everyday jewelry.
I've always believed that the right accessories can do more for an outfit than another piece of clothing. A simple black top, tailored trousers, or even a basic sweater can look completely different with the right pair of earrings. That's one reason I've become increasingly selective about the jewelry I wear.
The Thoughtful Skincare Edit: Beauty Finds That Put Skin First
A good skincare routine doesn’t necessarily need more steps. Sometimes, it simply needs better ones. Make room for products that address a specific concern, feel good to use, and fit naturally into everyday life.
Three Cute Winter Accessories That Make a Simple Outfit Feel Finished
I like simple clothes. A good sweater, black trousers, and a coat that works with almost everything make getting dressed considerably easier. But once winter settles in, even a favorite outfit can start to feel a little too familiar.
The Founder’s Vanity: 7 Beauty Finds for a Little Everyday Luxury
From botanical body care to a perfume oil worth keeping close, a beauty edit for women building businesses and making room for themselves.
There is something satisfying about a well-edited vanity. A few bottles you enjoy reaching for. A moisturizer that fits the season. A fragrance you put on even when your only appointment is a day at your desk.
Your Hair Tie Just Got a Chic Jewelry Upgrade
Launched by female founder Jessica Yen, Surfers Jewelry’s clever cuff gives the most practical thing on your wrist a much prettier place to live.
You’ve chosen the outfit. Found the earrings. Swapped the enormous everyday tote for a bag that doesn’t contain three receipts, a snack, and an unexplained toy car.
A Pop of Blue: Katia Designs’ Statement Choker Makes Everyday Dressing More Interesting
With a chunky chain and a vibrant blue centerpiece, the Blue Howlite Chunky Choker easily gives wardrobe staples a fresh perspective.
FemFounder Tested: The Coconut Body Duo That Made Me Fall for Key West Aloe
Some products you try because they look good on paper; others quietly become part of your routine. After all, they feel good to use. Key West Aloe’s Coconut Moisturizing Lotion and Coconut Bath & Shower Gel fall into the second category.
The New Winter Workwear Is Less Corporate and More Personal
The traditional work wardrobe was built around a fairly predictable day. You got dressed, went to an office, stayed there for most of the day, and came home. For many women, particularly founders and business owners, that day barely exists anymore.
FemFounder Tested: Two Carve Designs Sweaters That Make Getting Dressed Easier
I’ve been wearing two sweaters from Carve Designs lately: a soft blue V-neck and a textured gray crewneck. Neither is trying particularly hard, which is exactly why I like them. They’re comfortable, unfussy, well-fitting, and polished enough that I don’t feel like I’ve given up on getting dressed just because I’m working from home.
Elevate Your Routine: Nakery Beauty’s SkinFirm Body Care Duo Reviewed
I recently tried Nakery Beauty’s SkinFirm Body + Hair Wash and SkinFirm Body Cream. Presented in the brand’s signature pink tubes, both products aim to deliver a skincare-inspired upgrade to everyday body care.
FemFounder Tested: Three Beauty Brands Making Us Want Less, Not More
À La Glow, Evea, and Ballou Family Apothecary are taking very different approaches to beauty. The thing they have in common? Making a case for a smaller, better bathroom shelf.
Something odd happens with beauty products. They multiply and multiply.
One moisturizer becomes a moisturizer, serum, oil, eye cream, mask, and overnight treatment. The edge of the bathroom counter disappears. The medicine cabinet becomes a minor storage problem. And somehow, despite owning more, we don’t necessarily enjoy our routines any more than we did before.
FemFounder Tested: The Barefoot Shoe We’d Actually Wear
Vivobarefoot turned the Mary Jane into a barefoot shoe. I wore the Motus Studio Ballet to see whether function and fashion could finally occupy the same pair of flats.
FemFounder Tested: The Black Leather Tote I’m Carrying All Fall
I’ve found my bag for fall—and it isn’t covered in logos or designed to sit untouched in a closet. The Moss Bags Large Classic Tote is the kind of understated luxury I actually want to carry.
FemFounder Tested: À La Glow Makes a Case for Doing Less With Your Skincare
Two multitasking formulas, a refreshingly short ingredient philosophy, and a beauty routine that doesn’t require 10 steps. We put À La Glow’s LusciousMakeup Remover and Lip Rescue on the FemFounder Tested list.
The Sunglasses I Keep Wearing: KayTran’s Billie in Lava Tortoise
There are the things you buy because they’re beautiful, and then there are the things you keep using because they somehow make getting dressed easier.
The Work Bag That Doesn’t Look Like a Work Bag
There is a point in a woman’s career when the traditional work tote starts to feel less like an accessory and more like equipment. It’s practical, certainly. It carries the laptop, the charger, the notebook, the inevitable collection of receipts and whatever else accumulates during a long day. But practicality doesn’t have to mean looking like you’re carrying office supplies.
What a Strand of Pearls Knows
I grew up around jewelry the way some people grow up around music. My father and grandfather were fine jewelers, and the language of stones and settings was simply the language of the house.