There is an aspect of entrepreneurship that rarely gets questioned: the idea that the healthiest business is always the one growing the fastest. More clients, more employees, more revenue, more launches, more visibility, more markets, more opportunities.

There is frustration that comes with running a good business that nobody seems to know exists. You have satisfied clients. You have a strong product or service. You know your industry. You have put in the years. And yet, when opportunities arise, the names mentioned are often those who are simply better known.