Precision Over Scale: How Colorful Socks Sparked Celebrity Buzz with Personalized Outreach
At FemFounder, we know that visibility can be a make-or-break moment for emerging brands—especially when you’re taking on big competitors with lean resources. Below, Amra Beganovich shares how she turned a scrappy outreach strategy into press-worthy moments for Colorful Socks, proving that precision and authenticity can outshine scale every time.
Name: Amra Beganovich
Company: Colorful Socks
Website: www.colorfulsocks.com
Challenge & Lesson:
“One visibility challenge we faced early on was reaching media outlets and buyers without traditional industry connections. Instead of waiting for a press opportunity, I created one by sending personalized packages to stylists, editors, and influencers we admired. One of those boxes ended up on the right desk, leading to a celebrity wearing our socks during a photoshoot. That one unpaid moment turned into earned press, driving a noticeable spike in direct traffic and sales.
What worked for us wasn’t scale; it was precision and authenticity. We didn’t try to be everywhere. We picked the right people, told a story that mattered, and made the product feel personal. That scrappy visibility strategy helped us build long-term credibility and growth from the ground up.”
From humble beginnings as an eCommerce sock brand to a standout example of how personalized outreach can unlock media doors, Amra’s story reminds us that even in a crowded marketplace, the right gesture—tailored, thoughtful, and human—can spark the visibility every founder dreams of.
We hope her lesson inspires you to identify the one connection that can change your brand’s trajectory—and then craft an outreach that only you can deliver.
