influencer marketing

HOW EMERGING DESIGNERS CAN USE FASHION BLOGGERS TO GAIN BRAND AWARENESS

Every day, hundreds of emerging designers enter the fashion market due to: 1) low-cost manufacturing options; 2) freeways to reach customers; and 3) affordable e-commerce solutions such as SquareSpace.com and BigCommerce.com.

However, with the growth of social media and the rising popularity of fashion bloggers, the digital ecosphere has become saturated and makes it more difficult for new brands to garner attention.

In the following section, we will discuss the best ways that new fashion brands can generate big PR.

1). Gifting bloggers - If you gift a blogger something and he/she loves what you gave, then he/she will probably cover it in an outfit post. However, it's important to note that most highly trafficked fashion blogs require sponsorships for guaranteed coverage.

Note - before you gift anything to a blogger, contact him/her to gauge his/her interest.

2). Sponsored posts - If you want to get guaranteed coverage on a fashion blog that generates millions of unique page views, then go for a sponsored post. This can help with your SEO and backlinks.

3). Giveaways - Giveaways are some of the best ways to increase awareness for your brand. Offer something with a high perceived value, otherwise, visitors won't take the time to enter. Just be aware that some fashion bloggers do charge a fee to hold a giveaway.

4). Guest posting - Certain fashion bloggers accept guest posts, which can help increase your SEO rankings and backlinks. While there's a time investment in writing the piece, the publicity and exposure are worth it.

5). Social media postings - Similar to giveaways or sponsored posts, social media posts are a great way to build brand awareness; however, you should know that most bloggers will charge for the coverage.

While the number of followers that someone has is important, engagement levels are much more important. Pay attention to the number of "likes" and "comments" each photo/post has. If a blogger has 100,000 followers on Instagram.com but only receives 20 likes or comments on each post, it's safe to say that those followers were bought; they are not real or organic followers.

Need help crafting a social media strategy? Contact Kristin at Kristin@CreativeDevelopmentAgency.com.

6 PR Trends to Dominate 2018 (Infographic)

Public relations is one of those fields that is always changing, especially with the rise in social media platforms like Instagram and SnapChat.

When I first started in the industry more than a decade ago (in 2005), email pitching was just starting to become an acceptable form of media outreach - using the telephone or even a fax machine were still the primary ways of reaching out. Oh, the horror!

But today things have changed a lot. Not only is email the primary way to reach out to the media, social media has become an acceptable medium as well. In fact, many journalists prefer to be contacted via social media (i.e., Twitter.com or Instagram.com).

So, today, I want to show you some of the largest PR trends we here at FemFounder.co expect to see in 2018! We've included a downloadable infographic for you below. 

6 PR Trends to Dominate 2018 (Infographic)