There is frustration that comes with running a good business that nobody seems to know exists. You have satisfied clients. You have a strong product or service. You know your industry. You have put in the years. And yet, when opportunities arise, the names mentioned are often those who are simply better known.

Running an online business sounds simple enough when you’re looking at it from the outside. No commute, no expensive shop premises, and the ability to work from pretty much anywhere with an internet connection.