Best of Spring 2021 Beauty: KIMTRUE

Now that the spring season is finally here, it’s time to clean out the old beauty and shop for some new beauty products. Our favorite new beauty brand for this warm season is the LA-based company, KIMTRUE. Here are the brand’s most innovative products.


Makeup Meltaway Cleansing Balm With Bilberry & Moringa Seed Extracts

A lightweight cleanser and freshly scented formula, this balm is perfect to remove any type of makeup—whether it’s day or night. Available in two sizes in 15G for $6.99 or 100G for $19.99.


Multi-Functional Brightening Emulsion With Niacinamide

Brighten even the dullest skin with KIMTRUE’s lightweight multi-functional lotion with Niacinamide. Available for $24.99.

Products have been sampled by our editorial team.