4 Ways to Start a Successful Gig Economy Business

By: Lucy Reed

It’s easier than ever before to start a business, thanks to the gig economy. Whether you want to provide short-term work as a consultant or services provider or do freelance work, you can build your own successful gig-based business in just about no time. The trick is zeroing in on a need in your area or putting your skills to work for yourself.

1. Turn Your Hobby or Interests into a Gig Economy Business

The gig economy is characterized by independent contractors providing services or work for the short-term. It’s an ideal environment for people who want to set their own hours and rates and have more freedom than a permanent position provides. It’s also ideal for entrepreneurs or people who want to start their own small business and achieve an improved work-life balance.

One of the best ways to get started in the gig economy is to transform your hobby or interests into a real business. For example, if you have a knack for painting, you could paint people’s homes for them. If you have an eye for decorating, you could stage people’s homes as they prepare to sell them.

If you prefer to spend time outdoors, you can start a gig economy business guiding people on hikes in your area or completing landscaping projects. Thousands of people offer their skills and services on TaskRabbit. Using a platform such as this helps you connect with more people looking for your particular skills, from housecleaning to completing handyman jobs.

2. Turn Your Love for Animals into a Gig Economy Business

Some people turn their love for animals into successful gig economy businesses. For example, if you love dogs, you could become a dog walker, dog boarder, or pet sitter. Regardless of where you live, people look for reliable animal lovers who can help take care of their dogs when they are away at work or on vacation.

Becoming a dog walker, for instance, is a perfect way to spend time with four-legged friends, spend time outside, and set your own hours and rates. You’ll also enjoy the benefits of getting exercise outside and reducing your stress by spending time with dogs. In fact, Time Magazine reports that spending time with pets is good for your mental health, and studies show that spending time with dogs can reduce your blood pressure in addition to reducing stress.

3. Create a Website

To get started in the gig economy, you’ll need to market yourself. One of the best ways to get more work is to provide an excellent customer experience so that satisfied clients tell others about you. Word-of-mouth advertising is free, and people are more likely to hire someone their friends or family members recommend.

That’s why you also should build a website for your gig economy business; according to Forbes, online customer reviews generate more business, and you want to help prospective clients find you by creating an online presence for your business. This includes creating a social media profile and keeping your Google business listing up to date. The more places that people can find excellent reviews about you, the easier it will be to generate more business.

4. Use Your Network

It’s also helpful if you rely on your professional and personal networks as you delve into a gig economy business. Independent contractors especially attract more freelancing work when they network. Make sure the people from your former permanent position know that you have started your own business so they can recommend you.

Use your personal connections to get information about projects before they go public so you can get in as early as possible. Go to Meetups, economic development meetings, alumni networking events, and career fairs to expand your network. It’s also a good idea to collaborate with others in the early days of your new business so you can tackle larger projects with more people.

You can start a successful gig-related business by focusing on your hobbies, interests, or love of animals. Build a website so people can find you easily and leave reviews to generate more business. Then, rely on your network to launch your business quickly.