"Absorb everything. Read more about what you're trying to do" with Lanae Dedeaux

Over the years, Lanae wanted nothing more to achieve confidence in her everyday life, so she set out to create a new meaning of the word ‘lust.’ At lustswim, they strive to combine the sensual undertone of the word with a hint of simplicity and elegance to create high quality pieces that are guaranteed to make you love your body.

Redefining what it means to be sexy, these detailed designs accentuate your every curve and celebrate what makes you, you. 

The Lust team is passionate about creating a community of diverse women all over the world, promoting self-love, and ultimately delivering timeless pieces each and every time. 

What made you want to start your own swimwear company?

I grew up in Las Vegas where the sun is always beaming, which called for a lot of swim activities. Unfortunately, I was never able to find swimwear shops that suited my style, so I created my own pieces with the hopes that other women would relate and gravitate towards them as well.

What can buyers and influencers expect to see at this year's show?

Buyers can expect to see bold, vibrant colors this season. Generally, I have always stuck with safe, neutral colors, but this summer I want my consumers to see a different side of me. The pieces are free-spirited, playful and full of life, fit for every woman's skin tone.

What's one thing you'd tell your younger self about starting a business?

Absorb everything. Read more about what you're trying to do, listen to what others have to say including friends, family, peers, and even yourself.

What advice can you offer other women wanting to start their own business?

Don't let fear dictate your future. You just have to go for it and learn from your trials and errors. Never be afraid to fulfill your dreams because you're worried you will fail.

Start to build your clientele, never stop being a student of your craft, and hustle hustle hustle. Turn your boundless energy, desperate innovation, and relentless determination into your entrepreneurism.

To see the entire collection, visit LustSwim.com.