As a part of this series, I had the distinct pleasure of interviewing Barbara Chancey.

Established in 2007 by Barbara Chancey, the eponymous Texas-based Design Group is a globally recognized fitness architecture, branding, and design expert. The visionary behind over 200 extraordinary brands, Barbara is a pioneer with two decades of real-world experience. Her rich knowledge and proven methods combine to deliver mesmerizing destinations in any size, scale, or location. Fueled by an entrepreneurial spirit, her vision is contagious, and clients continue to rank among the most profitable and successful worldwide.