Pru Raymond is a entrepreneur who founded a business by combining her expertise as a professional educator with her passion for yarn craft. In doing so, Pru has grown a successful niche business, unrivalled in Australia. Over the last eight years, Pru has sold out knitting workshops all over Australia and USA, collaborating with other small businesses to support a sustainable yarn craft “ecosystem”.  Pru is passionate about Slow Fashion, and sees her range of indie knitting patterns as a way to empower mindful makers. A range of Pru’s books, designed to support knitters on their learning journey and their real-life travels to yarn stores are available on Amazon globally.

“Start-up life comes with turbulence, especially in the early months (even years), but learning not to get unsettled by this and leaning into this disruption and seeking opportunity, is how new ideas form and how your products and services take shape.” - Tara Jacobsen

Amanda doesn't just talk about trauma; she embodies it, having navigated a staggering array of life's most challenging experiences. But this isn't a story of victimhood. It's a story of triumph. In her keynotes and workshops she transitions from shared experience to practical solutions, offering a three-part framework “LIFE” (Living Intentionally. Fully. Empowered) because she isn't just about understanding trauma; she's about overcoming it.