In today's digital age, your social media presence is more than just a part of your marketing strategy; it's the heartbeat of your brand's online identity. Recognizing this, we've crafted the Brand Elevate: Customized Social Media Mastery Pack—a comprehensive solution designed to transform your social media channels into showcases of your unique brand story.
Read MoreSocial media is all around us these days, and you may sometimes wonder if it can do any good for your business. Actually, it can but only if you work hard to improve your business’ social media presence. You should be making the most out of all your social media accounts to draw in new customers, retain old ones and show off your business to the world.
Read MoreThe emergence of social media as a marketing tool has been transformative. It has revolutionized the way businesses connect with their audience, offering stellar reach, engagement, and personalized communication. Social media's dynamic nature continually shapes marketing strategies and opens new opportunities for brands to thrive in the digital age
Read MoreThese days, most businesses have an active presence on social media. Does your company? If not, it's time to maximize your business' social media presence. Try some of the following ideas.
Read MoreIf you’re wondering how to get followers on Instagram to improve your social media marketing, you’ve come to the right place!
In its marketing toolkits, Instagram can be one of the most valuable business assets. But to get the most out of Instagram marketing, it’s important to ensure you’re correctly strategizing.
It would help if you focused on gaining Instagram followers first, and success will follow.
Let’s look at some of the best ways to go about that process.
Read More
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No matter how hard you work to please your customers, it’s impossible to keep everyone happy all of the time. But bad reviews of your business on social media can sting on a personal level, as well as cause damage to your business’s reputation.
In some cases, the individual may be going through a difficult situation and your business unfairly ends up in the firing line. Or, your business may have genuinely made an error and you’ll need to take action to remedy the situation.
Either way, to ensure the best outcome for both your customers and your business, it’s important to follow the correct protocol when it comes to handling bad reviews on your social media pages, so see our top tips below.
It’s completely understandable that when you read negative reviews about your products, services, or employees, you’re going to get upset. But no matter what people say about your business online – a business is exactly what you are.
Therefore, your reply needs to remain as professional as if you were responding to a positive review. Using threatening or offensive language may provide a cathartic release in the moment, but can do more harm than good, so take a breather before responding to the person, so you won’t regret your reply later. Remember, your response will be public.
If the person is posting on social media, you should be able to see their handle, so reach out to them via direct message. This is not an opportunity to send them any negativity back. Instead, you could ask them to give you a call to discuss their concerns further, as well as reassure them that their custom does matter to your business.
Sometimes, despite your best efforts, some customers are going to be impossible to please. But at least if you know you’ve made every effort to resolve the issue and done everything properly when trying to remedy the situation, you’re going to feel a lot better.
If your business has made a genuine mistake, then the only way forward is to hold your hands up and admit it. Yes, it’s going to feel uncomfortable and hurt your pride, but use it as a business learning tool. Gather your employees together and discuss what happened – the aim is not to cast blame at anyone’s feet, rather to understand what went wrong and why so that it doesn’t happen again. Using the experience to strengthen your business offering as a whole is the best way to achieve a positive outcome out of an initially negative situation.
https://unsplash.com/photos/SYTO3xs06fU
Replying to negative social media reviews can easily take a bad turn if you’re already stressed as a busy business owner. A social media manager is going to take an objective view of the situation, ensuring the reply is heavy on damage control.
Social media managers can also monitor the tone of customer feedback overall, identifying potential issues before they have a chance to lead to a bad review, let alone a loss in trade.
Let’s not forget that it’s possible to receive bad reviews about your business based on the content you post across your feeds too, especially if you misjudge the tone or inadvertently end up causing offense. But if your social media content is being carefully curated by your social media manager, such situations are far less likely to happen. If hiring a social media manager feels like something which could benefit your business, there are a wide variety of specialists to choose from
Either way, to ensure the best outcome for both your customers and your business, it’s important to follow the correct protocol when it comes to handling bad reviews on your social media pages, so see our top tips below.
It’s completely understandable that when you read negative reviews about your products, services, or employees, you’re going to get upset. But no matter what people say about your business online – a business is exactly what you are.
Therefore, your reply needs to remain as professional as if you were responding to a positive review. Using threatening or offensive language may provide a cathartic release in the moment, but can do more harm than good, so take a breather before responding to the person, so you won’t regret your reply later. Remember, your response will be public.
If the person is posting on social media, you should be able to see their handle, so reach out to them via direct message. This is not an opportunity to send them any negativity back. Instead, you could ask them to give you a call to discuss their concerns further, as well as reassure them that their custom does matter to your business.
Sometimes, despite your best efforts, some customers are going to be impossible to please. But at least if you know you’ve made every effort to resolve the issue and done everything properly when trying to remedy the situation, you’re going to feel a lot better.
If your business has made a genuine mistake, then the only way forward is to hold your hands up and admit it. Yes, it’s going to feel uncomfortable and hurt your pride, but use it as a business learning tool. Gather your employees together and discuss what happened – the aim is not to cast blame at anyone’s feet, rather to understand what went wrong and why so that it doesn’t happen again. Using the experience to strengthen your business offering as a whole is the best way to achieve a positive outcome out of an initially negative situation.
https://unsplash.com/photos/SYTO3xs06fU
Replying to negative social media reviews can easily take a bad turn if you’re already stressed as a busy business owner. A social media manager is going to take an objective view of the situation, ensuring the reply is heavy on damage control.
Social media managers can also monitor the tone of customer feedback overall, identifying potential issues before they have a chance to lead to a bad review, let alone a loss in trade.
Let’s not forget that it’s possible to receive bad reviews about your business based on the content you post across your feeds too, especially if you misjudge the tone or inadvertently end up causing offense. But if your social media content is being carefully curated by your social media manager, such situations are far less likely to happen. If hiring a social media manager feels like something which could benefit your business, there are a wide variety of specialists to choose from.
https://unsplash.com/photos/tLZhFRLj6nY
Sadly, sometimes bad reviews on social media are in fact the work of a business rival or someone who has a personal grudge against you. If removing the post is not a suitable response then you may be able to consult a legal professional.
The legal service to look for is ‘defamation on social media’, meaning the person has posted content with the deliberate aim of ruining your business’s reputation with no evidence that anything they are claiming actually took place.
Getting clued up on how to handle bad social media reviews is part and parcel of running a business in the digital age. While it’s certainly never a pleasant experience, the way you handle your response can ultimately cast you in a good light or make the situation worse.
If you’re also doing your utmost to please your customers, then it’s highly likely they’ll be leaving you with positive reviews on social media too. If so, these will soon eclipse the odd bad review which no business is immune from altogether.
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