how to start a blog

Three Startup Costs That Are Totally Worth The Upfront Investment

If you've just started a business, you'll know first hand how expensive it can be to get things up and running. Whether you have the funding or you're backing yourself, it can be hard to know how to spend that limited startup budget to your best advantage. These ideas will help you make solid choices and build a strong foundation to ensure your future success.


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A Beautiful, Intuitive Website

Investing a portion of your limited startup budget on a professional-looking website is a must as soon as you can afford the spend. Getting your own website is not cheap, so it makes sense to use a template at first, allowing you to do the work yourself without having any coding experience. But if you offer a specific service or you're trying to sell a niche product, your generic template is going to become a little frustrating before long.

You won't have that much freedom to customize the look and functionality to suit your needs exactly. At this point (or right from square one, if you can afford to), it makes sense to take the plunge and hire a web designer to create the ideal site for your business. It will be pricey, but after a few months, it will have paid for itself in terms of sales and brand reputation building, and you'll be glad you've done it.

Brand Identity 

If you’re looking for ways to build trust in your business, your brand identity plays a crucial role. Whether you're promoting your company through social media channels, or in small ways in the real world by sticking your logo to your Poly Mailers, it's crucial that your brand's logo, copy, images and color scheme all line up to create a consistent brand identity.

At the earliest opportunity, it's recommended that you hire a well-regarded branding agency to ensure that your website, communications, and marketing materials accurately convey your company's vision and what your brand stands for. A solid brand identity is one of the main factors that sets established businesses apart from more provisional-feeling startups. Once you have a solid brand, you can start to build a reputation worthy of your amazing product. 


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Hire a Social Media Specialist 

Social media can be an incredibly powerful marketing tool if you know how to use it properly for business, and the fact is, despite using social media in our daily lives, most of us don't know how to get the most out of it. Whether your audience hangs out mostly on Instagram, Facebook or Twitter, unlocking the potential for engaging with your customers and finding out about their preferences, interests, desires, and pain-points is crucial if you want to compete with other businesses who have successfully harnessed these platforms. Not only can you gain valuable insights on your customers, but you can actively elicit feedback in a friendly and approachable way. You will also benefit hugely by the free exposure, building brand recognition, and credibility. 

Launching a startup is nothing if not a learning curve, but you wouldn't have taken the plunge if you weren't obsessed with learning new things and challenging yourself. These tips will help you use your tight budget wisely and stay the course for those first exciting few months.

Investments That Will Get Your Website Noticed

You can start a website without spending a penny. You can use Wordpress, Blogger, or another platform to start for free. This can be a great way to gain experience, learn more about running a website or blog, and develop new skills. It allows you to find out more about the online world and to really find out if you want to take it further. 

However, if you want to take your site further, growing an audience and making money as a blogger, or starting an online business, then you do need to start spending. You’ll need to go self-hosted and pay for hosting and a domain name at the very least. But, you might want to make more investment than that. Here are some of the other areas where you might want to consider investment if you’re going to get your site noticed. 


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Professional Web Design

Most of the websites out there look the same. They might use standard themes, that they’ve got for free, or cheaply, that they can customize slightly, but still look very similar to many other sites out there. There’s only so much that their owners can do to set them apart. Invest in custom web design and your website will stand out from the rest. But, it will also be designed to exactly meet your needs, which can mean that it works faster and more efficiently. 

A Logo

If you run a business or a blog that you hope to make money from, branding is crucial. It will help you to look more professional and get taken more seriously. If you’ve have artistic skills, you might want to design your own logo, if not, hiring help can be worthwhile.

A Camera and Editing Software

One of the first things that set a professional website apart is the photography. New sites and especially blogs often have small, low-quality photographs. They don’t look good online, and they don’t grab people's attention. It’s worth investing in a DSLR camera, and editing software, and practicing your photography skills. 


You might be trying to run a website around a business, job, or family, and it can be hard to give it everything that it needs. A virtual assistant can help you to manage all of your tasks, giving you the chance to focus on more important jobs. 


Many of us start our marketing efforts with social media. This can be very effective and is certainly worth your time. But, search engine optimization is even more critical. SEO will help you get found by search engines. Which can increase your traffic, and improve its quality. You might want to invest in either an SEO company or a course to help you to learn more for yourself.


If there is one investment any website needs, it is time. Your time. You need to be committed to it. You’ll need to devote hours to making it work, but also to attract customers and viewers. The more you learn, the longer your to-do lists will get, and the more time you will need to commit to spending online.

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