Your Story
Your Story
Your Story Matters Here
Because the most powerful brand you’ll ever build is the one rooted in truth.
At FemFounder, we believe every woman’s entrepreneurial journey deserves to be seen, heard, and celebrated. Your story isn’t just personal—it’s part of a collective movement shaping what leadership, success, and visibility look like today. Whether you’re scaling a brand, launching your first product, or redefining your path entirely, your experiences hold power.
We’re here to tell them—with integrity, beauty, and the strategy they deserve.
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→ [Work with our in-house PR agency, Marquet Media]
→ [Explore templates, tools, and training in the shop]
“When you put your mind to it, you can accomplish anything” with Abigail Ireland
Abigail Ireland is a peak performance strategist who enables ambitious executives and teams to achieve excellence on a sustainable basis. Her unique methodology blends psychology, physiology and productivity to fine-tune and uplevel the person behind the work. Abigail has worked with thousands of individuals and teams across the world. She brings to the table her skills as a qualified executive coach, NLP practitioner, Personal Trainer and Nutrition Coach. Prior to launching her own business in 2015, she spent over a decade as a banker, working in the London and Sydney markets.
“Trust yourself, stay true to your vision, and design/create from a place of authenticity” with Dinah Chapman
Dinah Chapman is the founder of Little Trouble, the kids' fashion brand that flipped the script on boring boys' clothes. What started as a pandemic passion project quickly went viral, and now Dinah's designing from Bali, making clothes that bring out the rebel in every little one. She’s here to shake up the fashion world and make sure your kids look cooler than you ever did.
Chasing Sunshine: Lessons in Resilience, Authenticity, and Business Growth with Laura Babocsi
Meet Laura Babocsi, the heart and soul behind Sunshine and Rainbows Inc., a colorful and empowering space where possibilities are endless and joy is just a mindset away. A literacy specialist by day and a multi-faceted life coach by night, Laura thrives on spreading positivity and light in everything she does—from guiding single women toward peace and fulfillment to helping kids and adults reach their fullest potential. When she’s not making TikTok content, creating inspiring merch, reading with her students, or working with clients, Laura can be found indulging in her love of ice cream, nurturing her two lovable pups, and relentlessly following her soul’s journey. A firm believer in vulnerability, connection, and the power of being unapologetically yourself, Laura is all about helping others shine as brightly as she does.
“My defining moments growing up in an impoverished country and subsequent immigration to the United States served as an inspiration for me to launch my firm” with Catherine Delcin
Catherine Delcin is the founder Delcin Consulting Group. Originally a biotech consulting firm she created in 2011, it has evolved into a rapidly growing boutique law firm focusing on business, civil litigation, intellectual property, and immigration law. Catherine Delcin has expanded her practice to offices in San Diego, Los Angeles, Northern California, Washington, D.C., and Miami, Florida.
Your Love Story, Your Rules: How Fairina Cheng is Redefining Custom Jewellery
Fairina Cheng is an award-winning Sydney-based jeweller known for creating unconventional, story-driven jewellery for rule-breakers and story-makers. Working with customers across Australia and the world, she challenges industry traditions to craft pieces that are deeply personal and unapologetically unique. Fairina is redefining how couples approach custom jewellery. Her work celebrates individuality, self-expression and the beauty of breaking the rules.
From Redundancy to Global Success: How HeyDoodle Founder, Beatrice Toh, Repurposed her Architectural Training to Create a Global Kids’ Product Hit.
Melbourne-based mother of three, Beatrice Toh, left a long career in architecture to turn her side-hustle into her now full-time gig. Beatrice founded the multi-award-winning HeyDoodle range of eco-friendly silicone playmats and creative play products in 2019, after recognising a gap in the market for products that combine education, fun and sustainability.
Today, HeyDoodle sells online and is stocked via more than 800 Australian retailers and trading in more than 25 countries and growing rapidly.
Jean Morris Didn’t Have a Business Plan—She Had a Mission
Jean Morris never sat in a boardroom sketching out a business strategy. She didn’t have investors, mentors, or a roadmap to follow. She was a registered nurse with a full-time job, a wife, and a mother balancing family life.
So when she and her husband, Andrew, opened a tiny Caribbean grocery store in 1993, it wasn’t because they had experience. It was because their community was homesick for something only they could provide—the taste of home.
With no retail background and only $50 to their names when they immigrated from Jamaica, Jean and Andrew built not only a business but a legacy. But Jean never measured success in numbers. For her, Sam’s Caribbean Marketplace was never about selling products—it was about rekindling memories, preserving culture, and making sure no Caribbean immigrant ever felt out of place.
“Build a strong foundation” with Naz Asku
Naz Aksu's story begins with a love for jewelry and a desire to make people's special moments truly unforgettable. She envisioned a company that would go beyond the ordinary, exceeding expectations and crafting pieces as unique as the love they represent. This dream, combined with her background in economics and marketing, and her husband's expertise in computer science, led to the creation of 25karats.com in 2008.
Master Your Craft: Why Expertise is the Key to Success” – An Interview with Diane Howard, RN of Esthetic Finesse
Diane Howard, RN, is a highly skilled and certified cosmetic nurse with advanced training from renowned physicians and industry experts. As the founder of Esthetic Finesse, she blends artistry with science to create natural, refined results, following her “less is more” philosophy. Committed to excellence, Diane continuously hones her expertise in the latest techniques and innovations, helping clients look and feel their best with confidence.
Sendy Raymond of Your Bali Wedding Shares Her Business Success
Sendy Raymond is the Owner and Managing Director of Your Bali Wedding, a premier wedding planning company specializing in luxury and bespoke destination weddings in Bali. Originally from Batam Island near Singapore, her journey into the wedding industry began with a passion for hospitality, creativity, and personal storytelling. With a background in language and tourism, Sendy found her calling in event planning when she was asked to organize a friend’s wedding, an experience that changed the course of her career.