branding

Sneaky Ways to Build Brand Awareness on a Budget

Do you think your brand isn’t as well-known as it could be? Maybe you just know that you need to make some changes, but you aren’t sure how to go about it. Either way, you can find out whatever you need to know, right here.

Referral Programs

Users will usually be more than happy to spread the word of your product or even your service if they are getting additional perks. Consider starting a loyalty program or even think about chatting with your customers about what they’d like to see your company offer. This will help you to get more sales and it will also help you to build your overall brand loyalty.

Impressive Guest Content

Another fantastic way for you to get your brand known would be for you to deliver very valuable and great-looking content. Guest posting is a powerful way for you to get your name known in the industry and it will also help you to stand out more too. If you aren’t sure how to create guest content or anything else of the sort then you might want to look into a digital publishing platform as this could help you to get the customization you need.

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Source: Pexels (CC0 License)

Infographics

Infographics are very bright and colorful. They also remain to be the best way for you to display interesting marketing material or even statistics too. Infographics are known for being content powerhouses and they’re great if you want to get a much bigger market reach too.

Local Partnerships

Another great brand strategy that you can be sure to take advantage of is local partnerships. This is very important if you have a brick and mortar store, as it gives you the publicity you need to really take things to that next level. You can easily partner with local businesses or you can sponsor local sports teams too. This will give your brand a strong connection with the local community and it can also help you to build a lot of awareness too.

Car Wraps

Car-wraps are a tried-and-true strategy. They are essentially customized designs that cover your entire car and they attract a huge amount of attention. This is a fantastic way for you to make sure that everyone becomes familiar with your brand and it is also a very affordable way for you to market your company. This strategy is best if you have a car that you use for work-related purposes, rather than for personal use.

Freebies

Who doesn’t love a freebie? Put your brand on frisbees, pens, or anything else of the sort. When you do this, you can then hand them out to your customers as gifts. The more useful your items are, the better as this will stop them from being put to the back of the drawer or even put in the bin. You also need to remember that the more your items are used, the more likely they are to draw publicity to your brand too so keep that in mind.

6 Ways to Make a Better 1st Impression on Your Website

By: Rosana Beechum

By: Rosana Beechum

Perhaps one of the most important lessons in life you learned early on was when your mother told you that “first impressions matter” so be on your best behaviour. You have carried this with you throughout your life and have always striven to do such things as dressing appropriately for important meetings with new clients or keeping your office neat and well-organised.

Power players know how important that first impression is and there is even a science behind ‘why’ they matter as much as they do, according to Psychology Today. So, how does this translate to your website? How can you make a better first impression online? The following tips should get you started on the right foot, and isn’t that what a first impression really is? Putting the best foot forward? Let’s take a look.

1. Dress to Kill

Yes, it’s an overused cliché but one that is more important than you think! Here, we are not talking about the clothes you are wearing because you could obviously be in your pajamas and no one would be the wiser. It is a website, after all, and unless you have a live video feed from your office, what you are wearing doesn’t make a difference. Here, it is important to develop a visually attractive website that will immediately grab attention. A professional web development company will help you design a site that is perfect for your industry and this is why it’s better to let the ‘tailor’ dress you, your website that is! Make sure it fits.

2. Every Visitor Matters

Another way to make a great first impression is to let each, and every, visitor know that they are important to you. It is especially important when they’ve signed up for your newsletter or have signed up to download an informative e-book, which by the way also makes a great first impression! Once you have that all-important email address, follow up immediately with a thank you for signing up email. The Sendinblue website has several ideas for how this is done. Show your visitors that they are appreciated and that you will make every effort to keep the ‘relationship’ alive.

3. Work from a Position of Authority

Today’s customers are altogether disenchanted with the level of incompetence in almost every industry across the board. They are tired of ordering defective or inferior products and even more frustrated with the lack of customer service. In reference to that downloadable e-book mentioned above, it shows that you care about keeping them informed. It shows that you are giving them, free of charge, invaluable knowledge so that they are well informed prior to making a purchase. Once you establish yourself as an authority in your industry, they will immediately form an impression that you are to be trusted.

4. Build on the Trust Factor

After so many bad experiences with businesses, a consumer is less likely to trust the next company that comes along. It is imperative that you build on the trust factor, according to Fortune magazine, and you can do this in a number of ways on your website. A well-populated FAQ section helps as does that welcoming email and the e-book you’ve given freely. You may also wish to set up a chatbot so that they can communicate with a customer service rep to ask any questions they may have or simply get a feel for your company’s personality. Consumers today want to identify with companies they do business with, so make sure to work on developing a high level of trust.

5. Videos Attract

A growing number of consumers are more interested in watching a short video presentation than reading that e-book you’ve published. It is now being suggested that you offer at least one professionally shot video on your landing page. Whether it’s an introduction to your company or a brief presentation of products and services you offer, that video will make a remarkably good first impression because, as they say, a picture is worth a thousand words. How much more do you think moving pictures, videos, are worth?

6. Testimonials and Reviews

You will never know how important customer reviews and testimonials can prove to be. Since trust is such a huge concern in today’s market, one effective way to gain a customer’s trust is to show them a sample of satisfied customers you’ve worked with. Post those testimonials in a prominent location so that they are immediately visible. Talk to your web developer as to how they should be highlighted, but make sure to include them. What better first impression can you make than to show you are well-respected by those you have served in the past?

To borrow yet another old cliché, remember that people do judge a book by its cover and that is exactly what your website is – a cover. It’s the front of a business you are operating under that website and so you do want to make a good first impression. If there is any key takeaway here today it would be to never minimise the importance of making a good first impression. It’s the only one you’ll ever have, so make the most of it.

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Keeping It Professional: Marketing Advice

Marketing Advice

When marketing your business, keeping it professional is a must. Here are some ideas and suggestions.

Professional invoices

With an effective invoice design, you can reaffirm your professional identity, which will help lead to more business, customer referrals, and such like. However, there is a reason why a lot of people in the US are not using professional invoice designs and this is because they do not have the money to spare on design and print companies. Such businesses usually charge huge sums of money for their services and this makes it impossible for some people to capitalize on the advantages of expert invoice design. Well, until now. All you need to do is look online and you can download templates free of charge.

Letterhead design

Letterhead design is something that most businesses will need to think about at some part. After all, it looks much more professional to have a personalized business letterhead as opposed to using a Word template or something similar. Keeping that in mind, continue reading to discover how to create the perfect letterhead for your business.

Firstly, when designing a letterhead it is advisable to keep it simple. This is not like other branding platforms where you are going to include as much information as possible about your business. Rather, a letterhead is all about creating a professional and trusted air about your business. This is why a minimalistic and simple approach is always advised. Additionally, you need to ensure that your business letterhead is an apt representation of your brand. It should include the same colors as your logo, your website, and all other elements of your corporate image, for example.

What information are you going to include on the letterhead? You will need the basics, from the address of your company to your VAT number. Don’t overload the letterhead with unnecessary content. Finally, color is something that you need to give a lot of consideration too. If you offer legal services, finance services, or something similar, you will probably want to avoid a letterhead that looks like a rainbow. Instead, you should choose professional colors that evoke confidence and are in line with your company’s brand image. 

Sign off your emails

Another area where you need to enhance professionalism when it comes to your marketing efforts is when it comes to email marketing. This is especially important if you are dealing with vital clients or potential clients. You want to give off a good impression. Email signature management software can assist with this, including consistency throughout your email marketing campaign.

Follow the three suggestions above and make your campaign much more professional when marketing your business.

This article contains affiliate links.