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Extra Energy To The Proceedings: Making Over Your Marketing


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When you are knee-deep in promoting your business, there comes a moment when you start to realize just how much of a massive task it is, not just for the sake of your product, but for your business as an entire entity. Marketing is one of those things that can consume any company if they don't use the right methods. And for many businesses out there, it proves to be one of the more difficult aspects to get right while also figuring out how to make a marketing strategy more innovative while improving what you've already got. How can you do this?

Tweak Your Content 

Your content is one of the crucial components, not just because it's what helps build the bridge between you and the customer, but it's also the tricks that you can implement to ensure that it catches a wider audience. Search Engine Optimization, or SEO, is one of those elements that, if you haven't looked at it already, you should find ways to show you are managing your SEO appropriately. Because it is such an evolving aspect of marketing, it's always worth having someone on the team dedicated to continuing going over the content and making it relevant, but also compliant with SEO so you climb up the search engine rankings. But that's not to say you should cover your content in spammy links and other aspects that debase the contact.

Learn To Automate 

Marketing isn't just about the components you have a direct hand in creating, but it’s also those that you automate. After all, you are a busy business owner and this means you've got to find the right methods to ensure the business continually operates without you having a direct hand in it. Automating emails and social media posts can be done with various tools, so you can schedule your posts ahead of time, and your content trickles out regularly, keeping everybody in your customer base in the loop, while also providing that perception that the business is operating 24/7.

Communicating With Customers Directly

We can tend to forget about the more realistic components of promotion. Regardless of how the business operates, it's important to speak to customers in a direct, human manner. While promoting your business is fantastic if you have all the online components in place, you have to find ways to continually engage the customer beyond the computer screen. It's always worth participating in something like a local community event. As well as this, think about trade shows and any event around the can show off your product in a good light. It's a very simple way to connect with a customer, while also finding ways to promote your ethics and brand in a far more substantial manner.

Marketing is widely open to interpretation. And if you feel that your business is certainly lacking in many ways, making it over and reinvigorating your promotion, but also adding a little bit of extra energy to the proceedings can help your business go further, but also make you realize where you are falling down.

Four Steps To Sustainable Business Growth

Photo Credit:  Unsplash

Photo Credit: Unsplash

Business can be brutal and despite entrepreneurialism being on the rise - with record numbers of new start-ups launching over the past few years - the evidence shows that few of them make it past the hurdle of their first year. From cash flow issues to simply not understanding the market well enough, there are multiple reasons why a fledgling business can fail, and you want to ensure that your company doesn’t become one of the statistics.

In order to make it, it's important to have a business growth strategy in place - both to set a clear direction for where you are heading, but also to inform your daily operations in pursuit of this ultimate goal. Difficult as it can be to raise your head above the parapet of business as usual, the avalanche of invoicing, marketing, and general admin you have to handle - if you make time to focus on growth in a systematic way, then you’ll be repaid many times over.

Create Your Value Proposition

When the aim is to sustain long-term, steady growth increases, it becomes imperative to understand exactly what your business DNA is. What problem do you solve in the world? What are your vision and values? How do you add to the lives of your customers? What represents your unique point of difference and how are you credible and relevant to the wider environment? These are the big questions you need to be asking in order to keep your business on the right trajectory.

There are different factors that each business will compete on - from price, to being the thought leader in a certain area. Having this self-knowledge about your company is imperative, because each and every decision you make should be referred back to this central proposition. If it doesn’t make sense for you to do something, then don’t do it. Too many business leaders mistake rapid, scattergun extensions for true growth, which is always more organic and congruent with a brand’s identity.

Know Your Customers Inside Out

Understand who your customer is and what they want may sound simple, but there are countless examples out there of start-ups that failed to adequately answer this question, and had a very short lifespan as a result. Consistent consumer research is the only way to really keep on top of what is certainly a moveable feast - so get into the habit of continually soliciting feedback, whether it's through web-based surveys, face-to-face at trade events or using social listening to understand the discussion. Keep one finger on the pulse of wider macroeconomic trends and learn to interpret data into actionable insights about your audience.

Upskill Your Staff

Growth means one thing - more resource. And the resource that you have in your people is the most important one. Helping staff to upskill so that they can develop and grow alongside your business is absolutely key to success. Invest in extra training so that your team can handle the challenges of upscaling the business.

If you need to recruit, employee referrals are also a great way to do it - if you’ve built a company with a strong sense of identity and mission that treats its staff well then it shouldn’t be hard to convince those staff to spread the word. Loyalty works both ways and can really pay dividends when it comes time to upscale your operations.

Set Clear Goals

Changes you make to your business need to be measurable. Setting achievable development goals with clear KPIs and measurable outcomes is the only way to be sure that you’re making meaningful progress in the right areas. Set out in advance what key indicators are the most important influences on your business growth, and invest the most time and money on those areas. Make smaller, iterative changes over time and measure the outcomes, so that you can see progress and what’s working and not very clearly.

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