Extra Energy To The Proceedings: Making Over Your Marketing

Marketing

Source - CC0 Licence

When you are knee-deep in promoting your business, there comes a moment when you start to realize just how much of a massive task it is, not just for the sake of your product, but for your business as an entire entity. Marketing is one of those things that can consume any company if they don't use the right methods. And for many businesses out there, it proves to be one of the more difficult aspects to get right while also figuring out how to make a marketing strategy more innovative while improving what you've already got. How can you do this?

Tweak Your Content 

Your content is one of the crucial components, not just because it's what helps build the bridge between you and the customer, but it's also the tricks that you can implement to ensure that it catches a wider audience. Search Engine Optimization, or SEO, is one of those elements that, if you haven't looked at it already, you should find ways to show you are managing your SEO appropriately. Because it is such an evolving aspect of marketing, it's always worth having someone on the team dedicated to continuing going over the content and making it relevant, but also compliant with SEO so you climb up the search engine rankings. But that's not to say you should cover your content in spammy links and other aspects that debase the contact.

Learn To Automate 

Marketing isn't just about the components you have a direct hand in creating, but it’s also those that you automate. After all, you are a busy business owner and this means you've got to find the right methods to ensure the business continually operates without you having a direct hand in it. Automating emails and social media posts can be done with various tools, so you can schedule your posts ahead of time, and your content trickles out regularly, keeping everybody in your customer base in the loop, while also providing that perception that the business is operating 24/7.

Communicating With Customers Directly

We can tend to forget about the more realistic components of promotion. Regardless of how the business operates, it's important to speak to customers in a direct, human manner. While promoting your business is fantastic if you have all the online components in place, you have to find ways to continually engage the customer beyond the computer screen. It's always worth participating in something like a local community event. As well as this, think about trade shows and any event around the can show off your product in a good light. It's a very simple way to connect with a customer, while also finding ways to promote your ethics and brand in a far more substantial manner.

Marketing is widely open to interpretation. And if you feel that your business is certainly lacking in many ways, making it over and reinvigorating your promotion, but also adding a little bit of extra energy to the proceedings can help your business go further, but also make you realize where you are falling down.

It's 2019: Go Digital Or Go Home

Digital innovation is a natural growth process. You can count on the fingers of one hand the companies that have not yet embraced digital technologies in your neighborhood. However, while businesses rely on digital solutions as part of their day-to-day activities, digitalization continues to be perceived as a tool rather than a strategic goal. 

There is no denying that digital technology can not only save time and money in the long term, but it also facilitates interactions at different steps of business processes. However, failure to consider digitalization as a whole makes it difficult for companies to quantify the benefits of innovative solutions and interactive tools.

For small and medium-sized businesses, the need to digitalize processes can cast a threatening shadow over the financial growth. Indeed, enhancing your digital solutions comes at a high cost, which can be a handicap when you’re working with a limited budget. However, when digitalization becomes part of your business strategy, you can not only monitor the direct impact of your investment but also build a company that works better and harder for its customers and employees. Consequently, large-scaled digital investments are more likely to drive a rapid and significant positive ROI, as opposed to segmented and isolated digital enhancements. 

banking-buy-card-1040583.jpg

Pexels - CC0 License 

FOR YOUR CUSTOMERS

Ultimately, today’s customers rely on the digital world to establish the first touchpoint with their trusted companies. They are not only digitally-savvy, but they are also willing to take shortcuts to get in touch with a business. With the digital universe at their fingertips, users operate cross-channels and devices in an effort to speed up their interactions. Ideally, they don’t want to waste time along the process and have no patience for companies that can’t keep up with their use of digital technology. 

Where do I click to buy? 

Cashless payments are nothing new. The rise of ecommerce businesses encourages more and more online payments. However, brick and mortar shops still have to make cashless transactions a priority. Indeed, small boutiques, craft fairs, and even food markets struggle to move away from a cash-only policy. Card payments are an integral part of your customers’ daily lives.

Additionally, more and more customers choose to manage all their transactions through their phones, relying on mobile payments such as Apple Pay or even Paypal when shops provide the option. In a day and age where most people are more likely to carry a smartphone than a wallet, it is foolish not to adapt to your customers’ preferences. 

Don’t slow down customer service

Your customers tend to turn to social media when they want to engage in a direct conversation with a brand. From responding to your posts to asking for help with a transaction issue, social media is the new customer service platform. However, if you’re going to make the most of your presence on Facebook, Twitter, or Instagram, you want to figure out how to extract meaningful data to guide your online activities.

Vanity metrics, for instance, are a marketing obsession that fails to drive any valuable strategy. Indeed, you can use social media insights to identify customers’ issues and engagement. Online reactions and mentions can help you to identify problematic products or target groups, for instance, and to refocus your efforts. 

Keep the interaction intuitive

Videos are one of the most engaging media formats. But, if you are going to make the most of a vlog, you need to enhance the interactive features. Videos allow your brand to build a direct connection with the audience. Maintaining the relationship is crucial to immerse potential customers into a branded environment of your creation. Therefore, clickable links in the video and branching patterns can preserve the interaction. If at any point, a user has to leave the video to find out more about your products or your brand, the positive effect is likely to disappear. 

FOR YOUR TEAM

Your team works in a high-paced environment. It makes no doubt that the implementation of digital solutions in the workplace is designed to support the hectic challenges of a typical workday. Therefore, the digitalization process needs to maximize productivity by offering your employees a reliable and supportive network of technologies. The purpose is to allow everybody to move smoothly through their day-to-day tasks by eliminating friction, inaccuracy, and delays. 

adult-connection-data-1181354.jpg

Pexels - CC0 License 

Free your database from slow processes

Your database is at the core of your business processes. Enabling not only rapid but constant access is a priority to manage your operations, in terms of online transaction processing, data warehousing, database workloads. However, when the development technology you rely on is over 30 years old, as it is the case for Oracle Forms, it’s time to consider replacement options.

If you are still debating how to proceed between safe Oracle Forms migration and total modernization, for instance, you might need to consider the impact on your team. Indeed, an automated migration platform could modernize your solution and integrate with most modern tech your company needs. On the other hand, moving away from forms means the costly conversion of applications and screens. 

Collaborate in real time

Your team needs to work collaboratively on a variety of projects. However, the most common collaboration tool used in companies remains the email message, which is costing valuable time to your employees. Instead, you need to consider tools that let you set deadlines, manage tasks, and maintain cross-team communication in one place. Cooperative interfaces, such as Slack or Asana, favorize a quick and smooth organization while embracing real-time comments. 

Click to invoice in real-time

Your customers want to click to pay. Similarly, your accounting team doesn’t want to waste precious time designing bills and keeping the team informed. Online invoicing is not a novelty, yet small businesses have been slow to adopt digital financial features. Ultimately, the processes of billing, managing your CRM data, following-up unpaid invoices, and checking your stocks don’t need to be separated. Keeping all financial information in one place gives back control to your team. 

The process of digitalization is wrongly criticized as a costly investment. However, for SMEs, digitalizing business operations and building actionable strategies for your team and customers can not only save you time and money in the long term but also gives you a competitive edge in a busy market. At a time when you can’t afford to miss an opportunity, digital technology can free up your teams to focus on what they do best. 

The Importance Of Visual Communication In Business

new-york-1587558_960_720.jpg

Image by Free-Photos from Pixabay

In today's competitive business climate, it can seem almost impossible to stand out from the crowd. But someone's got to grab the attention of those customers and get them to part with their cash, so why can't it be you and your business? It may as well be.

To cut through the clutter and get people to stand up and pay attention to you and your company, you need to be using visual communication. 

Effective visual communication is more than just a photograph with a catchy headline, a video with graphics, or an impressive convention display. Visual communications can become a powerful tool in meeting your sales and marketing objectives, whether that's communicating to customers about how your product or service works or how it may integrate with their existing business environment. A functional diagram or chart can help to depict processes and eliminate customer confusion. Visual communications examples include demonstrating products or services, illustrating product integrations, highlight features, and benefits, and explaining a buying process. 

Internally, teams can create visual process charting techniques, decision mapping diagrams, or organization charts that communicate responsibilities and collaboration potential for groups. Examples of internal visual communications include organization charts, new product development roadmaps, business process documentation, lead generation process, managing inbound marketing campaigns, and production workflows. While these are all important, there are more reasons you need to be visually communicating to your customers to make your business a success:

To Get Attention 

Visuals get people to stop in their tracks, and they are more likely to look at your content if there are pictures and colors rather than a load of text. People stay on the page longer when there are more photos because they want to see what photo will come next. More so, the video will grab their attention. According to a study from HubSpot, 78% of people watch online videos every week, and 55% view online videos every day, and by 2020, online videos will make up more than 80% of all consumer internet traffic. These stats are pretty impressive. And if you're not on board with video yet for your business, then now is the time you need to start. 

Video is the future, and while you might have been busy making sure you're on the first page of Google, you might have missed the fact that YouTube is the second largest search engine in the world. People use Youtube a lot for online tutorials or educational style videos as one of the biggest things that people search is "how-to," so if this is something you can capitalize on in your business, then you really should be making the most of it and getting a slice of the action.

If you add visual communication in the form of video to your website, you will increase your search rankings massively on Google, Bing, and Yahoo. Having video will also make your website fifty times more likely to appear on the first page of search results.

As well as these figures, 40% of consumers have also said that seeing a video on a website increases the chance that they will purchase a product on their mobile, whereas website visitors are 64% more likely to buy after watching a video on a website. But if you can't manage videos right now, anything with a visual component will get you more clicks, and more clicks equal more revenue. 

To Make Your Business Look Good

Your visuals represent your business, so it's essential to pick visual content that conveys the brand image you want. Nearly half of consumers consider a website's design to be the top criterion for discerning the credibility of a company; people are drawn to web content that's more visually appealing because it seems like higher quality. 

It's Easier For Customers

Because we have more information to digest today than ever before, people always look for tools to help increase processing efficiency. In other words, since there is so much content vying for our attention and time, we have to find ways to digest it faster than ever before. We respond to visual content better, and it's estimated that 90% of the information that travels to the brain is visual, and we process these visuals 60,000 times faster than we process text.

You Can Share It On Social Media

Most people today like to use social media sites and with a vast audience on each platform, scrolling through and looking for engaging content, visual content is essential for your business.

This article contains affiliate links.

Keeping It Professional: Marketing Advice

Marketing Advice

When marketing your business, keeping it professional is a must. Here are some ideas and suggestions.

Professional invoices

With an effective invoice design, you can reaffirm your professional identity, which will help lead to more business, customer referrals, and such like. However, there is a reason why a lot of people in the US are not using professional invoice designs and this is because they do not have the money to spare on design and print companies. Such businesses usually charge huge sums of money for their services and this makes it impossible for some people to capitalize on the advantages of expert invoice design. Well, until now. All you need to do is look online and you can download templates free of charge.

Letterhead design

Letterhead design is something that most businesses will need to think about at some part. After all, it looks much more professional to have a personalized business letterhead as opposed to using a Word template or something similar. Keeping that in mind, continue reading to discover how to create the perfect letterhead for your business.

Firstly, when designing a letterhead it is advisable to keep it simple. This is not like other branding platforms where you are going to include as much information as possible about your business. Rather, a letterhead is all about creating a professional and trusted air about your business. This is why a minimalistic and simple approach is always advised. Additionally, you need to ensure that your business letterhead is an apt representation of your brand. It should include the same colors as your logo, your website, and all other elements of your corporate image, for example.

What information are you going to include on the letterhead? You will need the basics, from the address of your company to your VAT number. Don’t overload the letterhead with unnecessary content. Finally, color is something that you need to give a lot of consideration too. If you offer legal services, finance services, or something similar, you will probably want to avoid a letterhead that looks like a rainbow. Instead, you should choose professional colors that evoke confidence and are in line with your company’s brand image. 

Sign off your emails

Another area where you need to enhance professionalism when it comes to your marketing efforts is when it comes to email marketing. This is especially important if you are dealing with vital clients or potential clients. You want to give off a good impression. Email signature management software can assist with this, including consistency throughout your email marketing campaign.

Follow the three suggestions above and make your campaign much more professional when marketing your business.

This article contains affiliate links.