Public Relations

Starting the New Year Right: New PR Masterclass Starting December 4th

New PR Masterclass Starting December 4th

If you're like most entrepreneurs, then you're looking to start the year off on the right foot. But with all of the new courses, tools, and resources available now and those that'll be released soon, how can you choose the right ones for your business? It can seem like an impossible task! 

But don't fret! We have the perfect solution.

After a handful of readers and subscribers requested we create an interactive PR program that could be completed in a few weeks and implemented very quickly, we created the Pronto PR masterclass. 

Pronto PR is a quick three-week masterclass where you'll learn:

  • How to craft a newsworthy story to become a respected expert and authority in your industry

  • Have your name become well-known in your industry and become the go-to source for all sorts of media

  • Get more traffic, email subscribers, and leads from your articles, interviews, and quotes

  • See your name or business on websites like,, and and in print magazines and newspapers like Forbes, Marie Claire, and Wall Street Journal

  • Get your products featured in holiday gift guides

How it works: 

Once you secure your spot, you'll get:

  • 3 live video courses that are one hour long each (don’t worry, you can watch the replays if you can’t catch the live videos)

  • 1 (30-minute) 1:1 (Skype) call with me to review with your PR messaging, strategy, and pitches

  • 6 real pitch examples from Creative Development Agency

  • The PR plan that we use for all of our clients at Creative Development Agency

  • Downloadable press release templates you can use to customize your own business, brand or blog

  • And more!

We just opened very limited enrollment today to 20 students. Please note, we're only accepting 20 people into the program due to the intense attention each student receives. 

Classes begin on December 4th and wrap up on December 22nd. Reserve your spot here today!

Shoot us an email to with any questions. 

6 PR Trends to Dominate 2018 (Infographic)

Public relations is one of those fields that is always changing, especially with the rise in social media platforms like Instagram and SnapChat.

When I first started in the industry more than a decade ago (in 2005), email pitching was just starting to become an acceptable form of media outreach - using the telephone or even a fax machine were still the primary ways of reaching out. Oh, the horror!

But today things have changed a lot. Not only is email the primary way to reach out to the media, social media has become an acceptable medium as well. In fact, many journalists prefer to be contacted via social media (i.e., or

So, today, I want to show you some of the largest PR trends we here at expect to see in 2018! We've included a downloadable infographic for you below. 

6 PR Trends to Dominate 2018 (Infographic)

How to Get Featured on the

How to get big PR

How to get big PR

As we all know, publicity can help catapult our businesses to stardom (if we're just launching) or achieve significant growth (if we've been around for a while).

Yesterday, I was fortunate enough to land a feature on the on the "5 Things I Wish I Knew Before Starting My Business" column. You can read all about it here

I had the pleasure of interviewing Kristin Marquet. Kristin is the owner of the PR firm, the design studio, and the women’s lifestyle magazine She also holds a master’s degree in Marketing from New York University and has written the book, Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today.

If you've been struggling to get yourself and/or your business featured on a major website or in a major magazine, don't fret! I teach you everything you need to know about how to land media coverage for yourself/business in the free DIY PR program, Cut Through the Clutter. Grab a spot today. 

Cutting Through the Clutter - Free PR Course

After numerous requests from readers, our sister site and full-service PR firm, has made our free PR course, Cutting Through the Clutter available again. This four-day PR course provides all of the tips and tricks you need to build an effective PR strategy or work with an agency that has a long history of launching successful startups as well as growing established brands. 

You'll also learn:

  • Why your small business or startup needs PR to launch and grow in today's highly-cluttered marketplace

  • What makes a small business or startup newsworthy

  • How to position yourself as an expert

  • How to create an effective PR strategy that actually generates stellar results

  • Tips and tricks to find the right PR firm that'll actually act as your partner and counselor

  • And so much more

Be sure to grab your spot here or by simply submitting your email address below! 

What to look for when hiring a PR firm


Thinking about hiring a PR firm?

Before you do that, consider these top tips to make sure you make the right hire. The wrong PR firm can cost you thousands of dollars and a lot of wasted time in the long run.

1). Before you do hire a PR firm, decide what your goals are both for the long term and the short term. It's important to know whether you need to build brand awareness, generate more sales, attract investors, hire and retain better talent, or simply send more traffic to your website. 

2). When searching for the right PR firm, speak to all of the people that will be on the team managing your account. It's critical that you get along with those people and trust them to do the job. If you don't like or trust the people on your team, then it's not going to work.

3). Ask to meet with the team leader and for a strategy based on your company's needs. Some agencies will give you a generic template they use for all new business, and others will meet with you face-to-face to discuss the strategy.

Although I don't provide custom proposals any longer, I still meet with the prospective client to discuss their objectives and verbalize the strategy to ensure we are the right fit and I can provide value. If they're based in another city or country and I can't meet them, then I will schedule a series of Skype meetings to make sure we all feel comfortable working together.

4). When you're scouting different PR firms, you want to consider the size of the firm. The bigger the firm, the bigger the monthly retainer will be. If you have a $3,000 per month budget, you may want to considering a PR consultant or a smaller boutique firm that specializes in media relations and in your industry only.

However, it's important to note that if a boutique firm has two or three people on the team but offers 10 different services like event production/runway show production, video production, graphic design, social media marketing, branding, media relations, celebrity placement, influencer marketing, email marketing, and digital advertising, then it's safe to say that those in the firm aren't experts in all areas. I'd question how proficient they really are.

As someone who owns a boutique PR firm with a very small team, I know from experience that we can only have expertise in two or three core areas. We only offer services in media relations,  branding, and retail sales strategy. And here at, we only offer media relations and branding strategy services.

If you decide to go with a mid-to-large sized firm, then you'll pay at least $15,000 per month. So you need to decide what your objectives are and the resources you need.

Featured in Success Magazine

Success Magazine Feature

As a publicist and author, I am always so excited to see my clients in the press. When a client is happy, I am happy. 

And yesterday, I had the opportunity to be featured in the national press as well on (as well as the print August 2017 issue), a leading business, and marketing magazine read by millions of entrepreneurs worldwide. The article where I was quoted discussed how we can keep things professional when we are attending important work functions. 

When it comes to being social at work events, it's important to be polite and diplomatic without oversharing. 

You can read about an encounter I had a work event as well as the entire article How to Keep it Professional here